In my lawn mower equipment dealership I don't think we could survive if we DIDN'T take credit cards. For the last few years I'd say 75% to 80% of our transactions are paid by credit card. While I'm sure SOME of our customers could find a different way to pay, I'm certain not ALL would, and I can't afford to lose the difference. Our credit processing fees run about 1.75% plus 15 cents per transaction. In our business it averages out to just under 2% per transaction. With your expected average transaction amount you should be able to get as good a rate as ours, if not better. We take Mastercard, Visa and Discover but not American Express, as Am Ex still wants like 4% processing on their cards. I don't think I've ever lost a sale because we don't take American Express, the customers just use one of the other three.
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Today's Featured Article - New Life for an Old Allis - by Tyler Woods. My friend Jon, has an old '39 Allis Chalmers B. He thought it a marginal tractor that had long since served its time. She smoked terribly and never had much power but he couldn't afford another so he was limping along with what he had. Jon's Allis has a small front loader and though it doesn't carry much, it serves his needs. It was the hard starting and low power that made him think it was time to replace the old girl. Jon called me to help him discover why his tractor wouldn't start
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