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Re: Local Jeep dealer feeling the pain.


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Posted by jd b puller on May 14, 2009 at 19:10:50 from (24.225.91.229):

In Reply to: Local Jeep dealer feeling the pain. posted by teddy52food on May 14, 2009 at 14:43:04:


ldj said: (quoted from post at 20:24:52 05/14/09) OK, I don't get it. Why in the world would Chrysler or any other manufacturer to not want dealers who already are selling their cars. What does it cost Chrysler to sell through 1 dealer that it wouldn't cost to sell through another? If you get rid of a dealer that has been selling cars for you you will lose business. Some of the folks that bought from a dealer did so because of location, or that dealers meaner, or his good deals, and would have bought any make car. So if that dealer had not been there, I will guarantee you a big % of those folks wouldn't have gone out of their way to find another Chrysler dealer.


I don't like it, but ...

It costs GM, Ford, Cat, Chrysler, Deere, etc... money to have dealerships out there. They all want big "mega stores". This means they need less corporate guys. There is a huge population of Field personnel, those that handle the $$$ issues, those that handle the Service issues, etc. By having the megastores, you can have less field people, because the megastore has it's own people that oversee the "family" of 10 stores. Now the Corporate (GM guy) can watch/help 10 stores by only dealing with one person.

The number of dealerships isn't really proportional to the number of vehicles sold. As stated earlier, people go where the prices are better, not somuch where the service is not as high of a priority.


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