Having sold a few auto parts in the way way back, I can say: Local store may buy in small amounts, from regional distributor (or if chain store may be required to do so), with each step adding its profit, raising final retail store price; Local store almost certainly does smaller business, requiring higher profit per item; Rockauto probably either buys in much larger amounts, or does enough total business can get massive discounts per item from mfr, as well as being able to operate on a smaller retail profit margin per item. It's murder on the little local dealer, but that's business...(not that some local dealers haven't made a good thing out of being the only parts place handy when you can't wait for a mail delivery, and haven't adjusted to UPS etc and the internet).
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Today's Featured Article - New Life for an Old Allis - by Tyler Woods. My friend Jon, has an old '39 Allis Chalmers B. He thought it a marginal tractor that had long since served its time. She smoked terribly and never had much power but he couldn't afford another so he was limping along with what he had. Jon's Allis has a small front loader and though it doesn't carry much, it serves his needs. It was the hard starting and low power that made him think it was time to replace the old girl. Jon called me to help him discover why his tractor wouldn't start
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